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Clifford The Big Red Dog - Press Release
LONG ISLAND CITY, NY – June 10, 2021 – Mighty Mojo Toys announces their collaboration with the Clifford the Big Red Dog® movie, and Scholastic Entertainment, to develop and produce a line of plush based on the upcoming live-action feature film, to be released theatrically and on Paramount+ by Paramount Pictures on November 10, 2021, starring Darby Camp, Jack Whitehall, Kenan Thompson, Rosie Perez, and John Cleese.
The first Clifford the Big Red Dog book, by creator and author Norman Bridwell, was published by Scholastic more than 50 years ago. Clifford and Emily Elizabeth have appeared in scores of books, television series, and children’s video games—and the live-action feature film will introduce everyone’s favorite big red dog to a whole new generation.
Clifford the Big Red Dog will join Mighty Mojo Toys’ diverse plush offerings, which include licensed properties Arthur, Booba, Super Why, and more.
The deal was brokered by Jessica Gavin of Gavin Hoss Group Ltd. “Mighty Mojo is the perfect partner for Scholastic to bring the magic of the live action Clifford to fans new and old alike. The opportunity to story-tell around this franchise via their extensive experience in direct-to-consumer online product will expand and deepen the experience of this major film event in a meaningful way.”
“Clifford the Big Red Dog has been a formative part of the childhood experience for as long as I can remember,” said Arash Moghaddam, CEO of Mighty Mojo Toys. “We’re beyond thrilled to bring him to life and delight every generation of his readers.”
ABOUT SCHOLASTIC ENTERTAINMENT
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. Scholastic Entertainment, the media division of Scholastic, brings high-quality, family-oriented content across multiple platforms to audiences of all ages. Among its award-winning productions are the animated series CLIFFORD THE BIG RED DOG for Amazon and PBS, a live-action CLIFFORD THE BIG RED DOG feature for Paramount, STILLWATER, an animated series for Apple, and three live-action TV movies for Hallmark. Scholastic Entertainment continues to build celebrated children’s brands worldwide by bringing both nostalgic Scholastic properties and exciting new voices to the screen. Some of its recent projects include a 39 CLUES live-action series with Amblin, a MAGIC SCHOOL BUS live- action feature with Elizabeth Banks and Marc Platt Entertainment for Universal, and CASTER, a live-action feature in development with Academy Award winner, Akiva Goldsman, and Josephson Entertainment.
ABOUT PARAMOUNT PICTURES CORPORATION
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of ViacomCBS (NASDAQ: VIAC; VIACA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television Studios, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
ABOUT MIGHTY MOJO TOYS
Mighty Mojo Toys is a licensing and manufacturing e-com retailer offering a variety of hard and soft licensed products including toys, party goods, puzzles, plush, inflatables, and watches. Coming from a rich background in e-com retail, Mighty Mojo Toys has since transitioned into designing and producing their own range of original and officially licensed products.
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