MMT IN THE NEWS
Geronimo Stilton - Press Release
LONG ISLAND CITY, NY – July 20, 2021 – Mighty Mojo Toys announces its forthcoming collaboration with Geronimo Stilton to release a line of plush based on the cherished children’s book series to the North American marketplace. The deal was brokered by Firefly Brand Management.
Since his Italian debut in 2000 at the hands of creator Elisabetta Dami, the adventures of Geronimo Stilton and his family and friends have stretched across almost 250 volumes, selling more than 175million copies in 51 different languages around the world – including North America, where the books are published by Scholastic for all English speaking countries – making Geronimo Stilton one of the most globally popular children’s book series of all time. Scholastic Corporation has published the English version of the series in the US since February 2004,Mighty Mojo Toys will manufacture and distribute a line of plush toys based on the series and its cast of characters. Mighty Mojo Toys has previously found great success with other licenses, including plush lines for the hit children’s YouTube series Booba, PBS’ Super Why, as well as Pete The Cat and Instagram celebrity Doug The Pug. Their most recent releases include several officially licensed products from Spin Master’s Etch-A-Sketch.
“We’re so excited to be collaborating with the Geronimo Stilton team,” said Arash Moghaddam, CEO of Mighty Mojo Toys. “As fans, we’ve been watching its popularity explode over the years and cannot wait to share what we have in store for Geronimo and his friends.”
“We are thrilled to be working on expanding the Geronimo Stilton program with Mighty Mojo Toys,” said Cynthia Modders, President of Firefly Brand Management. “Geronimo Stilton is one of the best selling children’s book series, the famed mouse journalist is loved by children everywhere, maintaining a huge young fan base who are certainly going to enjoy these devoted character plush and toys!”
Italy-based Atlantyca Entertainment is the award-winning, leading international entertainment media company maintaining Production & Distribution, Licensing, Publishing, Foreign Rights Sales and Live production divisions. The company is the manager for all of the IP rights for Geronimo Stilton. Firefly Brand Management is their appointed US Licensing agent for the brand.
ABOUT GERONIMO STILTON
Geronimo Stilton, was created from an idea that came to fruition from Elisabetta Dami. The globally popular Geronimo Stilton character is managed by Milan-based multi-faceted media entertainment company Atlantyca Entertainment. The company oversees all global IP rights for the Geronimo Stilton brand including; international publishing, animation and licensing. The Geronimo Stilton series of books are published in Italy by Edizioni-Mondadori Libri and SCHOLASTIC, in the US. The brand has become a global phenomenon with 175 million books sold worldwide in 51 languages with 3 seasons of the “Geronimo Stilton” animated series, co-produced with Rai Fiction, have been distributed to over 130 countries to date.
ABOUT FIREFLY BRAND MANAGEMENT
Firefly Brand Management is a full-service global brand management and licensing agency specializing in entertainment, interactive, technology, art and lifestyle properties. The company provides domestic and international licensing programs, product development, and offers dedicated marketing and business management services.
ABOUT MIGHTY MOJO TOYS
Mighty Mojo Toys is a licensing and manufacturing e-com retailer offering a variety of hard and soft licensed products including toys, party goods, puzzles, plush, inflatables, and watches. Coming from a rich background in e-com retail, Mighty Mojo Toys has since transitioned into designing and producing their own range of original and officially licensed products.
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