MMT IN THE NEWS
New Angry Birds Collectible Plush!
Mighty Mojo Toys Aims for the Sky with - New Angry Birds Collectible Plush!
LONG ISLAND CITY, NY September 13, 2022 Mighty Mojo Toys has partnered with Rovio Entertainment to release a highly anticipated new plush line-up based on Angry Birds - one of the most downloaded mobile games ever – in a deal facilitated by Angry Birds’ global licensing agency IMG.
The collection will introduce characters such as Red, Chuck, Bomb, and the piggies, in high-quality plush for fans to bring home this fall through the Official Angry Birds Site, Amazon and a variety of alternative e-com channels.
This has been a big year for Angry Birds. Its first long-form animated series ‘Angry Birds: Summer Madness’ landed on Netflix with three seasons, while the first interactive Angry Birds live show ‘Angry Birds Live: The Slingshot Adventure!’ was announced this summer. The all-new mobile game ‘Angry Birds Journey’ – the first sling-shot game in seven years – also launched globally, alongside a premium remake of the original Angry Birds game. And now, fans can engage with their very own Angry Birds plushies.
"We are thrilled to become a top tier destination for Angry Birds plush. This is a powerhouse brand, and we can’t wait to bring these beloved characters to life in partnership with Rovio and IMG," Says Arash Moghaddam, President of Mighty Mojo Toys.
“With over 5 billion downloads and counting, Angry Birds have been flying high for over a decade. Our mission is to craft joy, and we just know that these plushies will bring even more joy to our fans,” says Katri Chacona, Director, Brand Licensing”
For more information and interview request, please contact:
- Lotta Backlund
- Head of communications and PR
- Tel. +358-40-5313076
For licensing inquiries and opportunities, please contact:
- Ariel Moghaddam
- VP, Marketing and Licensing
About Rovio Entertainment Corporation
Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has seven games studios – two in Espoo (Finland), one in Stockholm (Sweden), Copenhagen (Denmark), Montreal and Toronto (Canada), as well as a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO.
About Mighty Mojo Toys
Mighty Mojo Toys is a toy manufacturer focused in the e-commerce space, offering a variety of licensed hard and soft consumer products including plush, toys, party goods and inflatables. Coming from a rich background in e-com retail, Mighty Mojo Toys both distributes and develops top-quality original and licensed products that inspire and delight kids of all ages.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training, and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.