MMT IN THE NEWS
The Wiggles - Press Release
LONG ISLAND CITY, NY – July 7, 2021 – Mighty Mojo Toys announces its partnership with the world’s most popular children’s entertainment band, The Wiggles to bring a line of plush, puzzles, party kits, and accessories to North American consumers.
In 2021, The Wiggles celebrate 30 years of educating, enriching and entertaining children and families all over the globe. Along with the 30th anniversary festivities, The Wiggles have launched new content and special events, an Australian/NZ concert tour and has hit over one billion music streams worldwide. This achievement is testament to their music’s enduring appeal, and the band’s popularity with generations of families across the globe.
The Wiggles are thrilled to bring Mighty Mojo Toys into the licensing family “We are excited about the innovation and experience Mighty Mojo Toys will bring to The Wiggles brand in North America,” said Anthony Field, creator of The Wiggles. “It has been a real adventure over the last thirty years, and we hope to be having this much fun for at least another 30 years to come!”
Mighty Mojo Toys will manufacture and distribute Plush, Puzzles, Jewelry Boxes and Party Kits. Mighty Mojo Toys has previously found great success with other licenses, including YouTube series Booba, Pete The Cat, and Instagram celebrity Doug The Pug. Their most recent releases include several officially licensed products from Spin Master’s Etch-A-Sketch. The Wiggles licensing deal was brokered by Playology International.
“We’ve watched The Wiggles affect and influence the kids in our lives, so we simply needed to work with them. They’re an evergreen brand known through households all over the world,” said Arash Moghaddam, CEO of Mighty Mojo Toys. “We’re excited to bring our playful sense of innovation to a line of products for kids of all ages.”
ABOUT THE WIGGLES
For three decades, The Wiggles, the world’s most popular children’s entertainment group have educated, entertained and enriched the lives of millions of pre-schoolers (and their parents) all over the globe. Today, generations of fans that grew up watching are sharing their love of The Wiggles with their own children. Having sold over 30 million albums and DVDs, 8 million books globally, as well as accumulating over one billion music streams and 2 billion views on YouTube, The Wiggles continue to dominate the preschool entertainment scene. Their live shows annually sell out to audiences on three separate continents, and their videos are seen in over 190 countries around the world. For more information, visit www.thewiggles.com.
ABOUT MIGHTY MOJO TOYS
Mighty Mojo Toys is a licensing and manufacturing e-com retailer offering a variety of hard and soft licensed products including toys, party goods, puzzles, plush, inflatables, and watches. Coming from a rich background in e-com retail, Mighty Mojo Toys has since transitioned into designing and producing their own range of original and officially licensed products.
FOR LICENSING INQUIRIES AND OPPORTUNITIES, CONTACT
- Jacqueline Vong
- Playology International